Thursday, July 17, 2014
Sometime in 2010 I read of Jennifer Aniston's perfume in a blanket selling in conjunction with a blanket brand. Reading under the influence of tired, I read that she wants to make people smell neutral, but really, it's to make people smell natural.
As we now smell unnatural we need to add some natural. As long as it isn't neutered. Which I don't think it is because it is released by the Falic Group.
Branding describes Lolavie as “sexy and clean” and “floral, but not too flowery.”
Contradict me right back to neutrality baby.
Is it sexy clean like squeaky clean or clean then sexy or sexy then clean? Kind of like a laundry soap sexy and clean.
Lolavie has a story. “It’s a long story and honestly it’s too personal to tell,” Aniston says, “But it has special significance.”
Friggin' neutrality. PR successfully got her wrapped on a rock all over the world. I won't say anything, but, it's special. It's a ... special perfume for ... special ... people.
Lola Vie roughly translates into “laughing at life” in French.
Back home, back to reality, my toaster is envious of the blanket. It demands its own scent. Burnt Toast.
Here's the twist, to get around all this clean, no-personality, safe, "colorless luxury", Chandler Burr writes:
Unlike the old masterpieces, which cloaked the wearer in scent, new fragrances are lighter and more transparent, engineered to show you off.
Engineered to show us off. Show not smell.
I wanna smell us off! Feel like a D.A. (devil's advocate) and the D loves, loves, loves the scent of sulfur.
Unnatural or Natural smelling blankets at Woodstock?
photo: Toaster Rainer Zenz
photo: Woodstock Mark Goff