Sunday, May 5, 2013

a good recipe ... includes generosity, sensuality, surprise

"Today, 60 basic ingredients constitute 80 percent of all fragrance formulas.

....Of course, I can create perfumes in the classical manner, or in the baroque, narrative, figurative, abstract, minimalist, and so forth. But above all, I believe that all fragrances should have form, distinction, imagination, generosity, sensuality, and surprise so that perfume is not simply reduced to a product, an object, or a commodity."

-Jean-Claude Ellena

with a lovely fragrance creation history, currently the exclusive in-house perfumer for Hermès, from his book Perfume: The Alchemy of Scent 2011

When I think of the number of words used in daily communication,
the number of ingredients needed to make a fine meal,
it makes sense that it's how we use ingredients
in a fragrance formula
in order to capture perceptions.

assemblage: Put the Fizz In detail Lura Astor