“They hear what they see.”
Bobby Darin as quoted in Dodd Darin's book, Dream Lovers: The Magnificent Shattered Lives of Bobby Darin and Sandra Dee by Their Son. Darin advises to always be a sharp dresser as a performer, and addresses his desire to stretch his musical range, not just be seen as Bobby Darin thus Mack the Knife et al.
I have a sense that people smell what they see.
Packaging, adverts, color choices, point of sale, all enter our perception field and affect how we interpret what we smell.
To get into the depths of interpreting smell, we each must figure out how we categorize smells and how our category interpretations can
fluctuate and be influenced.
Petal Fireworks Lura Astor