Wednesday, August 12, 2009

perfume hunts

Perfume hunts take you on odd adventures. Detours, misguided mapquest directions, parking frustrations, closed on Wednesdays, the occasional wry attendant, or, a man with a poodle, both French in Beverly Hills, buying Dzing!
All About Sex

In Gilly Hicks Sydney smelling their fragrance line and damn if they don't make it hard to find the cashier, who wasn't there anyway. The brand revolves around a fictitious character, an American idea of an Aussie version of a Betty and Veronica blend, out of Archie comic books.The brand is a movie synopsis, a three minute pitch. Michael S. Jeffries, chair/CEO of Abercrombie and Fitch, whose Gilly Hicks Sydney falls in its lifestyle brand and company portfolio, states that AandF is all about sex.
knock me over with a fish fly feather
Previously, Abercrombie and Fitch was all about fishing. Any thigh high boots were waders. Granted, tackle boxes had gold latches, but still, a fishing and flanneled fellows fare.
 

Gilly Hicks Sydney video ad shows a young fag hag in undies prancing beach-side with a mostely nekked homoerotic boy. Made for board rooms everywhere, the video has something for everyone except for the straight lady secretaries who take minutes, bring in Krispy Kremes, and chart the quarterlies.

Recently we've been talking about the after-burp of current Woodstock marketing. This video ad is an American version of Nordic uninhibited that sent parents of American hippies off the blood pressure charts, or to their swingers club. Nixon vowed to clean us up and one teen neighbor was sent to an Irish convent to repent, only to return speaking of how truly peaceful and green it was over there.

The perfume bottles have a nice heft. I don't know how the caps hold up ... anyone who handles perfume knows caps are often flawed. Their Tamarama makes me think it is an inside joke redux on Theorema. And the La Perouse is reminiscent of La Perla, another lingerie outfit.

The company writes that this store is designed for moms to feel safe taking their daughters to shop for undergarments. I saw teens and college girls, and a chic-ly dressed couple. Maybe the brand targets male teens with its Down Under Undies.
Bras come in one-foam-for-all molded crap, like so much out there these daze, with fake whale bone inserts in some of the Gilly Hicks bra lines. Each rib has heavy seams on each side - real discomfort for forming or formed bodies.
















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